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Cover Story

By Maureen Healy

If San Francisco Real Estate was a board game, Paragon Real Estate Group would be well past “Go” and heading for more success with every roll of the dice. Recently, the city‘s fastest-growing, locally owned real estate brokerage landed rarified space at 1400 Van Ness Avenue as part of a unique property co-ownership arrangement with its agents.

Paragon has quickly become a major player in local real estate. After only three and a half years in business, 2007 sales were just under $1 billion. Now the company is making good on their promise to share the wealth and give its agents a stake in the San Francisco landscape.

“1400 Van Ness is a physical manifestation of our success and an exciting opportunity for our agents to invest in a significant commercial property,” said Sally Stull, who was a highly successful real estate agent in the city before co-founding Paragon in 2004 with colleagues Bob Dadurka, George McNabb, Anita Head, and Randy Zinn. “This move reflects our confidence in the market and our agents’ belief in us.”

Creating vehicles for agents to participate in brokerage company investments is a unique approach that Paragon was committed to from the start. “I don’t know of any other company in San Francisco that offers agents opportunities to get in on the ground floor of major commercial investments like this,” said industry insider Karl Sopke, who manages Paragon’s investment fund. “The average investor in SF could never dream of owning a commercial building of this stature,” adds Paragon partner Anita Head. “Who has $2 million to plunk down?”

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